Channel Marketing: Planning Assumptions 2018

SiriusDecisions has identified five areas of opportunity that should drive the priorities of channel marketing leaders in 2018.  Buyer needs and market trends are influencing shifts in program design and partnering strategies.  New approaches to demand and enablement strategies require investments in channel marketing and partner marketing capabilities to meet evolving requirements.  In this Sirius Decisions Research Paper you will learn:

  • How the voice of the Partner will be more important than ever
  • Why Digital Transformation for Partners is crucial for the coming year
  • How value-based tiering of Partners will deliver better sales results
  • Why moving to Persona-based Partner enablement strategies will create stronger engagement
  • Why Channel enablement must extend beyond the Channel Marketing teams