Date: Wednesday, October 18, 2017

If you had to pick one, would you choose 2018 Co-Op Budget Planning with your CFO or a root canal?  If you are pausing to consider which is worse you need to attend our next webinar.

Budget planning in the Co-Op Marketing space can be a very uncomfortable experience because so many of the questions asked by Finance don't have clear answers:

How are you measuring ROI on our Co-Op marketing spend?
Which types of Co-Op campaigns are delivering the best results?
Are our Indirect Partners spending Co-Op funds wisely?

However, this year you have the opportunity to provide real answers to those questions. In the 2018 Co-Op Budget Planner webinar, we will cover the five pillars of Local Partner success:

1. Defining what success looks like by analyzing Partner behaviors
2. Using real analytics to define what programs to invest in
3. Reducing OpEx through SaaS Channel Marketing Automation
4. Expanding your budget by driving more Partner Participation in campaigns
5. Automating local execution to eliminate fraud and ineffective use of Co-Op funds

Join Sean Wisdom, Vice President of Channel Marketing for SproutLoud, to explore these issues and prepare yourself for the 2018 Budget Planning sessions.