The 2018 Co-Op Budget Planning Handbook

Are you sick of getting grilled by finance and your executive leadership on the value of Co-Op Marketing campaigns?  Most Channel Marketers hate Budget Planning because a lot of uncomfortable questions come up that you rarely have the answers to:

  • Is Co-Op Marketing the best use of our OpEx Budget?
  • How do we know our investments in Co-Op are driving revenue and sales?
  • How do we measure the success of Co-Op against other forms of marketing?
  • How do we know our Partners are spending Co-Op on the right things?

If you don't have simple, statistics-based answers to these questions then you need to read our latest e-book:  The 2018 Co-Op Budget Planning Handbook: 4 Steps to Reduce OpEx and Improve Results.  In this e-book, you wil learn:

  • How to use the cloud to reduce Co-Op claims processing fees by up to 50%
  • How new technology is disrupting the entire claims process while eliminating fraud
  • How to reduce OpEx by eliminating incompatible systems and manual processes
  • How to get comprehensive analytics by centralizing Co-Op operations in a single platform

The new mantra for Distributed Marketing organizations everywhere is:  

 We Will Measure the Performance of Co-Op Like Every Other Budget in 2018.




Download the e-book