Webinar: The Future of Partner Marketing featuring Forrester

Duration: 60 Minutes

Guest speaker, Forrester's Jay McBain, shares his insights on Through-Channel Marketing Automation

Join guest speaker, Forrester Principal Analyst Jay McBain, as he discusses the Through-Channel Marketing Automation industry in a live webinar on May 17th sponsored by SproutLoud.

In The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018, Jay writes: "TCMA is now a critical component of the marketing portfolio that amplifies customer-facing content and messaging. Forrester survey data finds that 73% of global marketing decision makers consider managing their channel partners to be a challenge," while earlier in the report, it's noted that only "50% of global marketing decision makers whose firms focus primarily on B2B are currently implementing or have already implemented a TCMA solution."

Hosted by Sean Wisdom, SproutLoud's VP of Partner Marketing, Jay will discuss campaign management, Co-Op funds management, business intelligence and digital marketing execution.

Please join us for this very informative webinar on how your marketing technology choices will shape the future sales performance of your Partner network.