Would you invest millions of dollars in a program that only half your target audience will adopt, where the money will be spent on ineffective tactics and managed by randomly selected vendors who won't provide the performance analytics you'll need to calculate ROI?
You would have to be insane to say "yes" right? Well the reality is that Channel Marketing practices are so broken that Brands are doing just that.
IT IS TIME TO STOP THE INSANITY.
In this webinar, we will cover:
Join SproutLoud's Vice President of Channel Marketing Sean Wisdom, as he interviews the company's President Gary Ritkes and Director of Digital Services Anne Ghaltchi about key statistics that reveal how broken traditional Channel Marketing is and why it needs to be replaced.