See What's Next in Partner Marketing Technology
Forrester released their definitive take on Partner Marketing Technology for 2018 - The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018.
In this report, Forrester's Principal Analyst serving B2B Marketing Professionals, Jay McBain, details that “the through-channel marketing automation market is growing because more B2B marketing professionals see distributed and local marketing as key to influencing new buyers.”
Forrester states: “In our 25-criteria evaluation of through-channel marketing automation (TCMA) providers, we identified the 15 most significant [vendors] … and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals make the right choice.”
The Forrester Wave contains evaluations and scoring on governance, including campaign management, digital asset management and Co-Op Funds management. It also evaluates execution including marketing vehicles, profile management and concierge service. Technology is also scored including integration, UX/UI and business process management.
SproutLoud was recognized as a Leader in The Forrester Wave.
Learn more in the article, “Independent Research Firm Ranks SproutLoud a Leader in Through-Channel Marketing Automation.”
Click here to access an executive summary of the report. The full report is available for purchase from Forrester Research.