Choosing a TCMA Solution Aligned to Your Brand’s Approach
Brands that employ a Distributed Marketing strategy need marketing technology solutions capable of engaging their partner networks. These local partners — retailers, dealers, distributors, resellers and agents — are on the front lines of local sales. When you’re looking for the right solution for your Brand, learning how Through-Channel Marketing Automation (TCMA) pricing models work offers valuable insight. It can help you determine whether a TCMA provider’s solution aligns with your Brand’s Distributed Marketing approach. TCMA solutions generally fall into three different pricing models: the Results-focused Model, the Software Model, and the “Free” Model. In this eBook, SproutLoud President Gary Ritkes explores each TCMA pricing model, weighing the pros and cons.